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Baratunde is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack & Jill Politics, served as Director of Digital for The Onion and is a regular guest on Leo Laporte's TWiT. His book, How To Be Black, is a New York Times Best Seller and was published by Harper in February 2012. Basically, he's a smart, funny, extremely handsome dude. >> Full bio.

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« Ziploc BODY bags | Main | BookExpo (BEA) 2006: whorishly expensive wi-fi! »
Friday
May192006

BEA 2006: Web 2.0 session


photo by gabes via Flickr


I'll be blogging about BookExpo America (BEA) throughout my visit to DC, but won't have any updates during the day because of the WHORISHLY EXPENSIVE WI-FI

this panel:
Premium Publishing in a Web 2.0 World: Finding Paths to Profitability via Merging Media Channels


presented by Shore Communications, I think.

verdict: booooring, mostly

main points:

  • discussion of various web 2.0 technologies like wikis, blogs, RSS, mashups, been there and done that
  • customers are willing to spend more for edge or niche content than mainstream stuff
  • evolution of the publishing industry


How to make money

  • concentrate on contextualization, not content
  • develop talent and help it grow. use web as a "farm" system


What is a web 2.0 book

  • original works of authorship that gain value over time
  • packages as specific users demand it
  • sourced from one or more multiple contributors and media
  • easily transferred from one personal device to another
  • easily upgraded and archived


I can't even remember the rest. I used this session to plan the rest of my day



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