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Baratunde is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack & Jill Politics, served as Director of Digital for The Onion and is a regular guest on Leo Laporte's TWiT. His book, How To Be Black, is a New York Times Best Seller and was published by Harper in February 2012. Basically, he's a smart, funny, extremely handsome dude. >> Full bio.

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Wednesday
Oct062010

The marketers behind NBC's "The Event" are geniuses.

DateWednesday, October 6, 2010 at 16:06 | Authorbaratunde | tagged , , ,

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The Event is a new show on NBC, and it has the best marketing ever. First, notice how the second 'E' in the word "EVENT" is actually backwards? That indicates that this is no ordinary event but rather an extraordinary one. Anything is possible. Up is down. Left is right. Good is evil. And letters can be reversed! 

Second, notice the super subtle letter-play in the "what will you believe?" line. See, they buried the word "lie" inside the word "believe" implying that all is not as it seems on this show. You could believe a lie!

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