A few weeks ago, Twitter comrade James Propa said he saw my image on a roadside advert in Uganda. I asked for a photo because, to my knowledge, I have not made any arrangements to sell my face in order to sell any products in Uganda. James responded last week.
If you know anyone who can help get to the bottom of this, let me know in the comments or via the contact page. Maybe I'll be up for a Ugandan Clio Award!
Teresa was feeling pressured by the hyper-targeted, often sexist Facebook ads rubbing her nose in the fact that she wasn't engaged or married, that she needed to lose weight and that she was doomed. Here's a sample
With the democratization of marketing made possible by Facebook's self-service ad model, Teresa made her own ads targeting women. She describes them as ads "telling women the things I wish somebody had told me." Here's a sample.
It's five minutes. Watch it.
As someone who has done a fair amount of media hacking myself (Twitter Swine Flu, Foursquare mayoral campaign, etc), I'm already a fan of the method, but the message itself is so worthwhile I can only express my utmost pride and respect for Teresa's work. Well done!
The Event is a new show on NBC, and it has the best marketing ever. First, notice how the second 'E' in the word "EVENT" is actually backwards? That indicates that this is no ordinary event but rather an extraordinary one. Anything is possible. Up is down. Left is right. Good is evil. And letters can be reversed!
Second, notice the super subtle letter-play in the "what will you believe?" line. See, they buried the word "lie" inside the word "believe" implying that all is not as it seems on this show. You could believe a lie!