There was a lot involved behind the scenes in trying to make How To Be Black as successful as possible. I'll add more here later, but for now, check out these interviews that get a bit more behind the scenes in terms of the process

• "Think Of It Like A Political Campaign" over at O'Reilly Media
• Content Marketing Insights via Contently
• "Why Every Filmmaker Should Learn How To Be Black" via Beyond The Box Office
• and then, of course, I used about three tablespoons of Secret Marketing Sauce from the Bayou