Was sitting in the 4 seasons –waiting last appt before airplane flight from Austin – hearing some guy in lime green shirt and lime green electric guitar (yes, he was holding it in strum position) being told by frat dude in grey that How to Be Black was something sponsored by an agency literally teaching brands how to be black ….

They figured out that urban tastemakers are all in inner cities so this is how they help the brands.

#OverheardAtSXSW - Four Seasons Hotel